Twitter Cards, is a content sharing tool by Twitter. It allows you to share large expanded contents with your followers on twitter efficiently. Twitter Cards work just like Instagram. Before the update Twitter Card had – Summary, Player or Video and Photo cards. Now twitter has come up with several updates including mobile app deep-linking in Cards and other mobile and usability features especially for mobile users. It has also added features and change how cards used to be developed and shared among users. However, Twitter says that it is easier to customize the cards than anything doing anything else with them.
The mobile app deep-linking allows users a closer connection between creating contents, discovering and downloading. Once the users have downloaded/installed the app on their mobile devices, they don’t always have to tap a link to view or download contents and apps to use them. However, the update allows users to tap a link on Twitter.
If the users have installed the app, they can view the tapped links directly within the app shown in the image above. With a single tweet now you can share even more. In case you don’t have the app installed yet, you will be prompted to download it or visit the App Store to get the app. Once downloaded, install it and enjoy the updates.
If you’re a developer or a company and you’ve created cards, your cards will continue to work even after the Twitter creation changes. You will have to add a new set of markup tags to your apps to use the updated features of the Twitter Cards. Twitter had launched Twitter cards with three cards in 2012, they were; Summary, Video/Player and Photo and now three more have been added to the list. These are; App, Product and Gallery.
1. The App card allows you to share info regarding your apps. This will include the name, icon, description, rating and price.
2. The Product card allows you to showcase your product. You can showcase your product with images and details regarding the purpose, function and other detailed description. The card also gives you two fields that are totally customizable. Here you can add more details related to the product.
3. The third added card is the Gallery card. This card allows you to share images that will present itself as a preview of the images. It is amazing and let viewers decide if they will like to know more about your product. Like in the image below:
The updating of Twitter Cards is finding a lot of appreciation from users. The cards tend to satisfy customer needs according to the modifying trends. For developers, visit the new documentation pages on Twitter to start implementing the markup of Twitter Cards. Big companies like, Angry Birds, Foursquare, Path and others have already signed up for the service of Twitter Cards. If you’re one of the companies who need improvement in the way you use the social media for your business, you must sign up for Twitter Cards.
