When you attend a meeting or a conference, you will see most delegates with stacks of cards in their pocket. As simple as they may look, these are powerful connectivity tools. Do you ever ask yourself why business cards survive?
It is of utmost importance for a card to make a good impression. It should spell out the company’s name and what it does. The idea is to stand out and nothing can match the power and convenience of giving out perfectly crafted business cards. These tools can create a wonderful network that can generate leads. You want to know how to optimize your small paper canvas. Read on the most important features to include.
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Visual Aids
This is not just about the logo. A professional card features interesting graphics and images to spark connections and conversations. The images must be relevant to the business.
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Signature color
If you have a website, you have a specific tone and color combination for it. You can also do the same for your business card as long as the colors don’t hurt the eyes. It will build your personal brand in a memorable way. Even a simple color integrated into a great design can make your business card stand out. It has been found out that color improves the brain performance as it adds extra memory tag on an item. Whether you pair two complementary colors or use a bright one, you can make your card the best marketing tool for your company.
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Organization
You should take the basic design and personalize with crucial information that surpasses typical cards. You don’t have to stuff the card with your physical address alone. You can also include your social media pages. Just make sure everything is readable. How you organize your card says a lot about your business. A properly-designed card with key information is more important than a flashy design with irrelevant details. While you may want to have a sassy card, the truth is the context is all that matters and it is what will help your business to stand out.
Also Read: Does your business need its own card printer?
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A catchphrase
Include a quote, slogan, proverb, or phrase that matches your business. It should speak to what you offer and placed on the backside. It is a wonderful way to add life to your card without simply putting the logo. For instance, you may have multiple designs with alternating phrases and images. A catchphrase brings your personality to the limelight and a personal touch to the card. You will be able to show people what you believe in outside your professionalism. You never know, the person receiving the card might love your quote or the idea you are trying to pass and there you will have created a connection. Isn’t that your aim?
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Relevant social outposts
Social media is the best platform to tell your history and engage your customers. It would be a good idea to include your Twitter handle as well as your Facebook, Pinterest, and YouTube pages. this way, your prospective clients can see exactly what you need them to on your active pages. Make sure your social media pages have relevant information concerning your business.
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Curiosity
You should give recommendations such as “If you need a peaceful place to enjoy your weekend, talk to…” Then provide your contact information.
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Utility
Some professional cards resemble mini-catalogs or brochures. Regardless of how it looks, it must be useful. Don’t just make it pretty; make it practical.
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QR code
This is the link between online and offline. Through business cards, entrepreneurs are able to bridge the gap between their offline and online presence. A QR code can be a good way to display your contacts and direct your clients to your website. Just ensure that you have delivered a maximum experience for those who scan through the code.
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Call to action
Your card should be a small CTA. You can design small prints and customized cards for specific events or market campaigns. If you are attending a trade show, you can produce tote cards that share a unique download or with a special offer. If you have an upcoming cocktail event, think of cards that would invite party lovers. Display your Facebook page so they can check out photos and interesting videos.
Also Read: Ecommerce Solutions For Small Businesses: Things To Consider
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Weight
As you plan how to print your card, it would be wrong to choose more cheap cards at the expense of quality cards. Statistics indicate that the quality and weight of paper make a big difference on how your card is perceived. So, choose quality, rather than quantity. Your card needs a sturdy material such as the ultra-thick Luxe cards which always leave a strong impression. Let your card be something you can actually feel. To make it stand out even more, create a unique feel such as the rounded corner which you can get at no extra cost. Other stand-out features include glossy accents or foil textures.
From now on, do not spend your money on business cards which are not converting. Distinguish your business with these 10 tips.