Ah! The world has become so commercial. Hasn’t it! I mean, there’s a price tag attached with every single thing. People are looking for business prospects wherever they can. Gone are the days of compassion and sensitivity. The dawn of the age of materialism is here. However, Good news is that marketing your apps can be absolutely free, if you can do it in a little intelligent way. Make sure you do the following and you can succeed in your mobile app venture without having to pay a nickel!
Use the Social media in every possible way
The best gift that technology has bestowed upon the people is the power of social media and that too for free. You must exploit it in every possible way to ascertain that you can get the best rate of penetration. Today, lives have become fast and mechanical. I mean, I know a colleague who tells his mother he’s going to be late for dinner via twitter. You see what I mean? Today, every day sees millions of unique visitors on the multiple social networking forums.
Ensure that you are using this kind of traffic to your benefit. Categorize your demographics and create a forum where you can promote and propagate your application for free while getting the attention of the maximum number of people.
Get in Some Success stories and generously use them
Okay, I am not asking you to make stuff up. But you must encourage your users to write a review for your app. Pick the best reviews and flash them every possible place that you can think of without wasting any time. See, this is how it works, since people are dependent on the internet for most of their things they rely heavily on the counsel of their fellow buyers. What I mean is that when I purchase something online or even plan on using some product (or even a home remedy for acne); I spend a decent amount of time looking up reviews.
I want to know that what I am buying, or using will:
- Be useful to me.
- Not be a waste of time, money and efforts.
Having said this, you can take a look at all the app store. They too seem to give reviews a lot of importance, because they have a dedicated tab towards reviews of the apps. This is why you must ensure that you have some really good reviews about your app and that too is published in every place that you can think of. Unless you can do that, you will not be able to impress your users.
Make sure that wherever you put these reviews are places with high traffic so that maximum number of people can view it. Also you must remember to check for any negative reviews on board. If there are, then don’t make the mistake of negating them. It completely has the worst effect that you can possibly imagine.A customer will feel that your company doesn’t take the onus of a mistake and will blame the user if something went wrong. This is why; if you find a negative review, please reply with a humble and polite answer stating a solution to their problem.
This is a guest post by Justin Depp. Justin is an acclaimed professional mobile app builder, currently working with Appsknack, a mobile application design and development company that offers international quality service to clients across the world.
