In the world of online website builders, few brands can boast the kind of prominence of Wix.
First founded in Tel Aviv back in 2006, the platform has gone on to enjoy the kind of popularity other site builders dream of, boasting well over 56 million registered users and a status as the driving force behind countless websites.
The reasons for this kind of runaway success are two fold. First, there’s the marketing campaign. From TV to the Internet to the Superbowl, it seems the company has left no stone unturned when it comes to reaching out to potential customers. The result? Unrivalled brand awareness as a position as a true market leader.
Then there’s the ease-of-use. Unlike some platforms which cater to the more advanced user, Wix has cleverly positioned itself as the website builder of choice for those with no prior experience of building websites. Combining a clean, simple-to-navigate user interface with templates that can be completely customised in just a few quick clicks, Wix seems to lead the charge when it comes to giving anybody who wants it to the ability to create a great looking website.
Yet is it really all it’s cracked up to be? Here’s just five benefits to using Wix as your website builder.
Awesome templates – and lots of them
Though you could always start from scratch by building your site from a blank template, it’s hard to see why you’d want to when there are so many gorgeous, pre-designed templates just waiting for you to use.
In fact, Wix offers more than 500 templates to its users, many of which far surpass the quality and style of those offered by other leading online web builders.
This is ideal for those who’ve never designed a website before, taking out all the hard work and complications and giving you a professional looking site that you can easily modify in moments.
Easy drag-and-drop functionality
Wix recieves a lot of praise for the way it makes adding content and updating your website practically effortless. Using its drag-and-drop tools, you just choose what you need, such as a block of text, an image or a button, drag into place on your page, then move onto the next thing.
What could be simpler than that?
Apps galore
Many websites these days require more than basic words and pictures. They require added levels of functionality provided by tools and features that let our customers do more when they visit our websites.
To that end, Wix certainly delivers. It’s impressive app store provides all of this and more, so whether you want to include a survey, add video, a Google Map or even eCommerce tools, you’ve got it all in one place.
Good customer support
From time to time, we all need access to customer support when we’re stuck on a particular feature or can’t figure out why something’s gone wrong. Again, Wix have got you covered here. With tutorials, step-by-step guides and customer service teams only a click away, fixing any problem is rarely a big deal, and there’s even phone support for those occasions when you just need to speak to somebody.
Complete web design tools for free
Where other site builders restrict access to certain tools and functions, Wix opens up its whole kit, including the more advanced features, even to free users. That means you can get a quality website up and running in no time without paying a penny.
The only drawback here is that their free version comes with advertising on your live website, though if you’re not too worried about this, you’ll find few online web builders can match Wix when it comes to letting you design a website exactly the way you want it.
