There is a common misconception that branding and marketing has to be a costly affair. This is not exactly the case because you can do successful branding and marketing without having to pay fees that are could easily cover half the national debt. Branding involves a lot of activities and that is why it tends to be costly. You will probably have to conduct a market research if you would like your branding efforts to be successful. There is also the image facelift that you might have to do, although it is not compulsory. Reputation management is also an important aspect of branding.
It is worth noting that branding and marketing is an unending process. As long as your business is in existence, branding will always be done. A brand is the perception of the market concerning a certain business. Consider the world’s top brands and try determining what makes them most popular. Is it the company logo that does it for them or the hilarious advertisements that they have running on TV? Each of these goes into the efforts of branding.
The logo design efforts
Logo design is vital when you are branding your business. To some extent, a business without a logo is like a human being without a face. Therefore, this means that you have to organize for your company to get a ‘face’ as soon as possible if it does not have one. This logo is going to be used in many different places. When you contact a company like The Paper Worker for custom boxes for your brand, you will need a logo to paste on these boxes.
The mistake that many business owners make is selecting a random image and using it as their logo. Google, for example, has a really good logo- the company name is stylized in four colors and it works for the brand. The logo must be relevant to the business. This does not mean that you have to get a logo that depicts exactly what the business does- it is alright if the logo leaves people thinking a little bit. Mercedes-Benz logo is not a car and Apple’s logo is not a computer.
Marketing the brand
Once you have logo you can then move to the next step of marketing. This is where a huge amount of money goes to when branding. When you choose to use a symbol to represent your brand, then you will probably need to do a bit more of marketing. Companies like Apple, Microsoft, Virgin Atlantic and others had to cough up a huge amount of money to do their marketing. All these brands use symbols to represent them.
There are several other things that can help your marketing campaign and they are affordable. For example, as aforementioned you can use custom boxes for packaging or if you are dealing with something like CDs, you can use custom sleeves for your brand. Every time someone comes across a CD sleeve or box with your company’s logo, they are reminded of your business.