Social media has become an indispensable part of the way businesses get new customers and retain the support of their already loyal customer base. Whether you’re building a new brand or website and want to use social media sites like Facebook, Twitter and YouTube to help you grow and attract new customers, or you’re already established and want to let devoted fans know about new-product launches, updates or upcoming events, there are some things you need to consider when going about building your social media empire.
Find Your Main Audience
Building a social media empire requires you to focus who you’re marketing to – meaning that just any random user won’t cut it. When you first start out, you need to get people to see your social media pages and hear about your business that will be interested in your product. Whether that’s single men between the ages of 20 and 25 or older women who work from home will depend on what you’re trying to promote or sell. You’ll also need to consider finding users based on location if you’re promoting a regular or one-time event.
Keep Your Audience Engaged
Keeping your audience engaged on social media site is a huge part of gaining and retaining followers and increasing likes, fans and Tweets about what you’re promoting. In order to keep your audience engaged, you need to post regular, interesting updates that will keep them coming back to your page. If you’re selling something, try using coupons or making special offers. However, that doesn’t mean you should post deals every day, or deals that aren’t really that great. Save the 10-percent off coupons for another forum. Instead, let your customers know about free gifts that they can get if they like your page or when you’re having a major sale. If your company or business doesn’t sell a product, but promotes events or offers free content, post engaging, regular content that’s relevant to what you do.
Buy Facebook Fans
The idea of buying fans and likes on social media sites like Facebook might seem like a new one to some people, but companies have been doing it for some time, especially when they’re first launching their social media page or rolling out a new product or marketing campaign. Buying Facebook fans is an effective marketing technique that will help to increase your online credibility and help your video or page rank higher in Google and other search engine results. You can buy fans on a variety of different social media sites all at once, which will greatly improve your web presence almost overnight. For many companies, the ability to buy Facebook fans has made a huge difference.
Not only can you buy fans on Facebook, you can do so for any social media platform including Twitter and Instagram. This can help boost your image on social media and help get people to your site. Businesses often do buy Twitter and Instagram followers as social media triggers help with SEO. These techniques have been used in countries such as Canada and Spain for some time now. However it should never replace other forms of online marketing but should be used in conjunction with strategies to form a marketing campaign.
This is a guest post by Brendan Kenny. Brendan is a part of an elite team of writers who have contributed to hundreds of blogs and news sites. Follow him @Beekayyyyyy.