Having a digital signage template is a convenient way to ensure that your corporate digital signage works well with minimal input from the content creators. You see the template acts as something of a backdrop within which the content displays and changes as and when necessary.
Easy as A-B-C
It is very easy for everyone involved because once you have a well-designed template because all they have to do is fill in the blanks with the required content. This means that you can have content creators with no previous experience in digital signage templates or any such technical know-how managing your signage without having to hire more people. This way, you get to save both time and money: a great deal, don’t you think?
A few tips…
So how do you go about designing these digital signage templates for your company? Well, there are a few tips you could take into account in the design process. Remember that the final template should be easy to use, function properly and look good as well. So let us get started:
- Consider contrast
There needs to be a difference between the colors in the background and those in the foreground so that your template and the content you will have on there will be legible. You are after all trying to communicate to people so they need to be able to see what you are trying to say. So make sure to take the contrast into account as you design your template.
- Think colors
The three basic colors in the digital world are red, green and blue. These are usually mixed together to create all the other colors. The human eye picks up green pretty quickly, followed by red then blue. You need to take this into account when deciding on the colors of your template and how they will contrast with the colors of your content text.
- Remember branding
Your digital signage template can be part of overall branding. You can have the logo or the company colors dominant in the background so that your viewers are constantly aware of your brand as they look through the content. This should help to inform your decisions for these first two tips.
- Minimize clutter
If you would like your message to get across, it needs to be clear to your target audience. While you need to get the branding in along with the content, you need to have as little content on the display as much as possible. Be sure to accommodate the 3 by 5 rule when designing your template.
- Check it twice
At the end of the design process, be sure to look through the template design and make sure that everything is as it should be before getting the content in and putting it up on your digital signage. This should help you see what your audience will see and make any necessary adjustments. You could even get a fresh pair of eyes on it to get a more objective assessment.
Author Bio:
Jade McCann is an expert consultant and blogger in corporate digital signage. She has a bachelor’s degree in software engineering and an MBA. She has worked with major companies seeking digital signage solutions.