One of the first steps in setting up a website for your business is to pick out a great domain name. This is the name people type into a search engine to find your website, so it should be easy to remember, relevant to your business and easy to spell.
This is easy to do and effective when you hope to get just the right domain name for your business. It’s good to know that nearly 75 percent of websites choose a .com domain name, which is known as a premium domain. It may be a bit more expensive, but in the scheme of business costs, prices are reasonable. Other premium domain names include .net, .us, .info and .org.
Things to Know About Premium Domains
One of the best things to know about premium domains is that they’ll put your business ahead of others in the competitive online marketplace. They’re usually easy to remember names, and they may have also been used by another business in the past, becoming available recently for use. Another benefit is that they can place you higher in the search engine rankings.
There are other domains, like .global, .company, .solutions, .uk and .nyc, but choosing a name with one of these other domains can be a bit riskier. After all, you do want your name to be remembered easily and be easy to find on the web. You don’t want potential customers having to do a deep Internet search to find your business. When people are online, they can have short attention spans.
Tips for Choosing a Great Domain Name
When creating a domain name, it helps to get input from others and have a meeting to help you brainstorm. If you are deciding on the name, it helps to ask opinions of others and get useful tips before making your final selection. Some of the best tips include:
– Make it relevant – Ask others if they can tell your company’s purpose just by the domain name. If they can, it’s probably a good choice.
– Choose a memorable name – Users have to be able to remember your name to make it most useful. Choose a name they’ll remember especially when they’re on a mobile device.
– Make it easy to spell – People may not always be good at spelling, so you want a name they’ll remember quickly and accurately.
– Choose an authoritative name – Pick a name that lets people know your company is an expert in the field.
A Great Domain Name is a Brand Builder
Picking the right domain name helps people become aware of your brand. Customers will remember it more easily and keep returning to your website if it’s closely linked to your company name. If you have exactly the right domain name, this can also help increase your casual walk-in business among people surfing the Internet.