It is evident that businesses and brands are making stronger pushes than ever on technology and social media. After getting web hosting from find my hosting, and building their site, they start building social network pages and getting fans. This is an efficient strategy, as social media platforms have become household necessities to millions of potential customers. Determining how much revenue social media marketing produces on the investments of money and time is more difficult to do.
Research conducted by Facebook’s marketing company, Pagemodo, looked at how much marketers believe in social media. Over 60 percent of business owners stated that social media marketing is a positive tactic and believe it provides them returns. Even so, they favor a cautious approach. Another 20 percent are more confident about its potential, while only six percent are die hard skeptics.
How It is Measured
The majority of entrepreneurs and marketers measure their success by taking into account the accumulation of likes, followers, friends and other connections online. Almost 40 percent consider shares of brand content and 35 percent measure leads from social media. Only 18 percent measure their success with consumer surveys.
Social media is a great way to boost your search engine rankings. It should be recognized as a powerful, free way to increase your internet presence. You can also find the best web hosting company for you online.
If you search for a well-known company, you will notice that these companies have listings for their web site, as well as additional sites. Some of those sites may be private backlinks. There are also additional public backlink listings. These sites may offer you some control.
You may see results for videos on YouTube, Facebook or Twitter postings or LinkedIn links. These are the types of links you can create easily and for little to no cost whatsoever.
1. LinkedIn & Facebook
If you do not already have an account at one of these, set one up. Maintaining these accounts does take time, so just choose one. Someone will need to log in daily to check activity and respond to comments.
Consider Twitter as a radio station. There are multitudes of listeners you need to get them to listen to your channel. Getting them to listen is rather easy just create interesting, relevant tweets offering valuable information. There is software and services available that allow you to automate the tweeting process.
Simply create PowerPoint presentations and then turn them into videos. You can use web cams or iPhone videos to introduce yourself and your company as well as your services or products. Write catchy titles and descriptions listing key words specific to your business.
Remember to create videos regularly. Upload fresh content as frequently as you can. This keeps your company in the search engine results. Ultimately, you will start building a following.
4. Combine Social Media & Email
Social media does the soft sell, while email goes direct. Include social components in each email marketing campaign to engage all readers.
Eventually, consider increasing your reach with blogs and forums.
Email Still Generating Results
Marketing through email continues to produce amazing results. HostPapa states that business spending has increased by 60 percent on email marketing campaigns since last year. According to a report by the Direct Marketing Association and Epsilon, email opening rates also continue rising, improving by almost 13 percent in Q1, 2012.
Social media marketing can be turned into leads, if a way for consumers to opt-in on their email marketing campaigns is available within particular messages. Email and social media need to be integrated and interconnected for the best results.