It takes more than just a great product to become successful in today’s technologically driven world. The product’s associated website must also be unique and creative at the same time. Small business web design often struggles with its format because of budget constraints or lack of IT expertise. However, there are several ways to spruce up those web pages for countless customer hits.
Be Considerate of Your Readers
There are so many features to websites today that nearly any color palette is possible on the computer screen. However, you should avoid these colorful temptations because your readers won’t appreciate the artistic spirit. Red, blue or black backgrounds with text printed on them are difficult to focus on. The eyes are turned off by the unnatural reading situation. Ideally, use white or other light colors to fill out your background, and you’ll see more visits to your site.
Select Two or Three Main Colors
With a white background in place, you still don’t want to create a website with a rainbow of colors. In most cases, it’s critical to select a color collection of about two to three hues. Use these colors throughout the website to complement links, images and other features. These colors could be your company hues, so that customers are familiar with your brand on a subconscious level.
Fancy Fonts Need Not Apply
Visitors to your website are normally browsing through several sites during a given Internet session. As they move between sites, they don’t want to be frustrated by unusual fonts. Select a relatively well-known font, such as Arial or Times New Roman, to make site reading easier for every visitor. Readers tend to skim through the text, so you must make it simple for them to do so and possibly buy something as a result.
Make Key Elements Highly Visible
No site visitor wants to search across the screen for basic links, such as a contact page or store locator. If a customer must visually search across a page for more than a few seconds, they will find another site to visit. Place all of your key elements along the site’s left-hand margin. Clearly define this margin with a boxed appearance. Readers will quickly find what they need, and possibly give you loyal business in return.
Pay Attention to Load Speeds
Your business may want every social media site linked to your company, but this decision could be detrimental to the entire website. When you add multiple links across a site, the loading time diminishes. Your customers are greeted by a screen that takes several seconds to load. As a result, they’ll search for another similar site. Be discerning about your included links, so that the page loads almost instantly.
Keep your content fresh, and you’ll see your analytics improve each month. Add several blogs to the site every few weeks and update the core pages’ content with new text on a periodic basis. These simple updates make you look contemporary and relevant to search engine parameters. In the end, you’ll have your website on the front page of every notable search query.